Have you ever stopped to think how much can you do without leaving home? Ask for food, look for offers at supermarkets, get rides, and even set up a romantic date … The use of smartphone and tablet apps is growing in Brazil – and of course – in the world. This is thanks to technology, which has evolved to Marketing List of RV Owners allow the availability of these resources. Thanks also to the companies that increasingly invest in the proximity and interactivity with their customers.

A survey released in July last year by the Department of Shopkeepers (SPC), together with the National Confederation of Shopkeepers (CNDL), shows that 59% of respondents in 27 Brazilian capitals have already made at least one purchase using applications. Even greater is the number that proves the widespread use of apps, far above consumption: 93.6% of the interviewed portion uses the applications for other purposes, such as banking, geolocation (GPS), price comparison and organization of finances.

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There is a tendency for the herd effect in the application market today, when a large majority of people validate a brand, product or service as good and it seems more comfortable to trust that it has quality, given that it has a collective endorsement . In this context, abandoning the best-known players and betting on your own application can be a key differentiator for your business. Creating a unique app makes the company innovative and delivers better experiences to its target, enables direct communication with the customer, and allows for constant improvements, according to the needs of each user.

Research data indicates that some companies have already appropriated this idea and are investing in it. To cite just one of several examples, the franchise Pizzaria Abaré left aside the iFood to publicize its own application and thus, retain their customers. Another notable effect in the market – according to research – is the growth of companies in the industrial sector that are investing heavily in mobile technology as an auxiliary tool in the organization, and consequently in the reduction of costs and internal processes.

The 28th Annual Survey of Administration and Use of Information Technology in Companies, made by the Getúlio Vargas Foundation of São Paulo (FGV-SP), indicates that by the end of this year, Brazil will have the equivalent of one smartphone per inhabitant. Strong companies in the market have observed this trend and developed their applications to reach their audience in the mobile segment.

If your business is in the stage of organization or expansion, it’s time for you to think about investing in technology, do you agree? However, in order for your company to have an application that meets your needs, you need to answer four main questions:

✓ How can an app help your business thrive? In short, what can he do?

✓ How can your employees or customers use your app, and how can your app help them on a daily basis?

✓ Have you performed ROI (Return on Investment) calculations?

✓ Which type of application is right for your business?

These questions are fundamental. This is because in the planning and development phase of the app, meeting user expectations is the main goal.

With the answer of these basic questions at hand, it’s time to choose the best type of application for your business. But wait! Are there types of applications? Yes! There are several types of methods used by app developers in application development. We’ll tell you more about the two most commonly used methods on the market today. In general, applications fall into two broad groups: natives and hybrids.

They are developed in the original language of the corresponding platforms and operating systems, such as Android (Google) and iOS (Apple). In this type of development, you can use all the features available on your smartphone along with the application. An example of this are the sensors and gadgets (auxiliary devices like projectors, bluetooth and headphones). This is possible due to the fact that each platform is responsible for making available in its versions and updates the necessary components for the integration of each new resource into devices or new auxiliary devices that appear in the market over time.

Typically, developing native applications requires a higher financial investment, as they take twice as long. To get an idea, the calculation of development time is done based on working hours. This also varies according to each project, depending on its complexity. Thus, it is possible to assign the team or professional, with the level of expertise needed to develop the project.