Here’s how to apply SEO to your site by following a few simple steps. These tips are valuable for you to work on Aged Medicare Supplement Leads better positioning in Google’s organic search!
You’ve heard of that term, certainly. That’s why you’ve even come across content where you can see practical tips on how to apply some optimization techniques to your website pages.
We work hard with SEO here at Fresh Lab and we know that some optimizations can be easily applied in the control panel of your website. You do not have to be a programmer for this. Depending on the case, there are specific plugins developed to facilitate this optimization.
So here we put some basic SEO principles and how to apply them. Do not leave without leaving a comment for us, this helps us to understand what are the most interesting contents for our audience! Come on!
How to Apply SEO
The first thing we need to know when we are going to work on SEO is to know what the structure of the client’s website is. If your website is made in WordPress, HTML, Joomla – all this will differentiate the way the SEO of your site sets up.
Here, you need to have the “work” of Google search where to find the SEO configuration in the backend of your site. You need to get to this specific page to work on SEO settings.
Every term that you find that begins with “meta” refers to how your site appears in Google’s organic search. It’s exactly in this part that you should set up with the most valuable keywords for your business, and that are consistent with the internal content of your site.
For example: this blog post will have a meta-title “How to Apply SEO on My Website – Fresh Lab Digital Agency”. The term we want to work exactly on this content is “how to apply SEO”. We inserted right at the beginning of the title, to make explicit what we are talking about.
The more you flag which keyword is the central idea of the page you’re setting up on, the more optimized your SEO will be.
The meta title also has a restriction of 70 characters, more than that the title is followed by ellipsis in the search results.
This is a brief text for you to insert on the page that the user is going to click on. The meta description is what appears in Google’s organic search results below the headline. When you do not do this setting, Google ends up pulling “standard” information and gets poorly ranked.
Let’s reexample this content you’re reading. If our key word in focus is “how to apply SEO”, it is highly recommended that you begin the meta description using the same term.
As you can see, the first paragraph of this text also contains our keyword in focus. This further strengthens our page for searches related to that term.
The meta description has a limit of up to 200 characters. It’s important to be consistent and respect Google’s policies. If you try to work with a misleading description of what the person will find on the website, just to attract more clicks, your SEO ranking will not be any good.
Keyword in focus
In your SEO settings, it is quite possible that you need to include a keyword in focus for each page of your site. Remember: you need to give consistency to the chosen keyword. It’s no use setting up your SEO with a keyword that does not have to do with the content of your site – explicitly.
When setting your keyword in focus, consider people looking for solutions, and offer them.
It is very important to say that you can not “cheat” the robots of Google. This has been improving over the years and has hundreds of engineers working to make this rankings algorithm work.
What you, and we as marketers can do best, is to play the rules of the algorithm and optimize as much as we can on our internal pages.
Strengthen your SEO strategy with content
Do you know one of the things that generates leads for Fresh Lab? Relevant content posted on our blog.
This is something we have been working proudly for the last three years and we will not stop. Reason 1) There is a lot of knowledge to be shared and people searching the internet, we want to deliver valuable information. 2) is the cheapest strategy and it generates more qualified leads.
Now see: our website does not rank well on Google just because we work on the SEO pages of services. We also have dozens of blog pages talking about “digital marketing”. This gives a lot of consistency to that term on our site.