Surely you already tired of reading blog titles with “killer tips” for accounting marketing and the tips were: make a plan … .define your goals … follow your work, and other tips High School Coaches Email List that do not really help much when we need to effectively put hand in the dough.
If you are looking for accounting marketing solutions , check out this post for what you really need. Some tips you will need to better mature the idea, others may start applying today.
We believe that if you have reached this content it is because you want real tips to get a good job in accounting marketing.
The first thing you need to know if you want to advertise your office or accounting services on the internet, is that it does not matter your strategy if you do not have a good website.
Unfortunately, few accounting offices today have a decent website.
Many still resist investing to make proper communication in the digital environment. They end up working with site templates that make a bad impression on any visitor.
That is, do not advertise your business online if your site is not thought to welcome this flow of visitors well and convert them into leads.
Likewise, there is no point in also filling your site from calls to action seeking to catch the contact of the visitor at any cost. We visited several accounting sites to research the segment and build this content, so believe me, this is something we have seen a LOT.
This is not recommended because you end up more hindering the navigation of the user than making the communication effective with it. You need to think about a website that delivers the full value of your business. Something designed to convert and make your accounting office a benchmark in the online environment. Invest in a site that other accountants want to emulate!
The first thing we recommend you do, if you do not already have it, is to create a personalized listing in Google My Business. It’s a simple procedure that makes a huge difference in Google’s results when looking for your business.
You will register the site and receive a confirmation letter of the property within a few days. Be careful about the Google login you will use to register. It is with this same login that you will modify or insert new information in your listing.
Google My Business is what we consider the basics to be basic. Display a good result when people look for your name or the name of your office on the internet.
Once you have your Google My Business listing created, you can invite your existing customers to collaborate with an evaluation of your services and strengthen your name on the web.
It’s no use thinking that having a website is enough for your potential customers to find you on the internet. And even if you do not have just one website, for the accounting segment, the buying process is advisory and conversion can take longer.
The process of acquiring services is usually more laborious when we work on the internet. We usually need to deliver free content first. Get good indexing on Google and then be considered by the prospect.
Do you want to be found by clients who recognize the value of your work?
Write about your solutions to the problems that the end customer needs to solve. Be a consultant, a guide that will clear the doubts of those who are without support from other accounting offices.
The core of Inbound Marketing strategies is this: building authority by delivering rich content to anyone searching for solutions on the internet.
In fact, that is why you are reading this content on the blog of a Digital Marketing agency. Do you understand the relationship?
You must be thinking that we forgot to suggest actions on social networks, right? Well, we really do not suggest. We believe that the potential customer of those who need accounting services is not on social networks. At least not with that intention. That’s why we talked about the importance of having a good website.
With a good site you can not only better position your site as advertise on Google Ads. This is also a great way to invest in customers who can really convert business to you.
But this is it for now, okay? First a great site, then a good marketing strategy allied with the proposal of the site. That rocks!