The Marketing Director is one of the professional profiles most in demand today. Next I want to share with you the skills, functions, tools and concepts needed to work in the marketing management area of ​​a company.

Javier López Muñoz The Marketing Director is the  USA Email List  professional in charge of shaping the Marketing Plan of a company. To do this, you must gather a series of qualities and competencies that I will tell you next.

Profile Director of MarketingAbilities of the new director of marketing in the company
The Marketing Director has to meet these nine requirements or skills.

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– Person 2.0
He is a professional who spends most of his time on the Internet, making his computer and mobile devices his main work tools. Therefore, you should be aware of the latest news, updates or applications that can facilitate your daily activities. You should not lose sight of the steps of the major players in the technology sector such as Apple, Google, Microsoft and be at the forefront of new trends.


– Marketinian
This professional is responsible for developing and implementing the marketing strategy of the company, therefore it should be well formed of trends and updates related to the use of tools for analysis, implementation, management and control of marketing strategies.

You must internalize perfectly elements such as:

The Marketing Mix of the brand
You must know the Product, Price, Promotion and Distribution of the company perfectly.
Relational marketing
Market Segmentation
Market research
International marketing
Content Marketing

– Social Media Man
We are currently living an authentic social revolution, the way in which people communicate is continuously changing. The Y generation of Millennials seeks recognition and being heard by the brands that follow and the ideal means for this is through social networks. Therefore, this professional must locate what is said at all times of the brand in different social networks, being one of the most suitable channels to connect and interact with consumers.

In this section it is important to highlight two social networks especially important for this professional:

Linkedin Very useful to connect with other professionals from the same workplace, where you can share articles and opinions on current issues.
Slidehare. To show your presentations and projects.
– Blogger
Marketing Director blogger It is important to work in the construction of the image and reputation of the brand, as well as the professional that represents it. Therefore, a good marketing director must reserve a part of his time to produce quality articles on topics related to his field of work.


– Growth Hacker
As responsible for the strategy, you must study what works and helps the growth of the company. Therefore, you must carefully analyze the behavior of consumers in each of the actions taken in the purchase process. Let’s not forget that the difficult part is not in gathering information, but in detecting what really can be useful to us. The Growth Hacker is responsible for collecting, filtering and recomposing the information obtained

– A born businessman
A marketing director is part of a group of professionals who work together to achieve a common goal. In this way, it will work hand in hand with other departments, such as accounting or human resources. Therefore it will be vital that you understand how each of them works, as well as maintaining a fluent internal communication at all times.

– Team leader
Marketing Director Team Leader A marketing director should support his team whenever he needs it and be always at the side of his teammates to advise them and help them in whatever is necessary. Do not forget that, despite being in charge of developing the strategy to be followed by the company, without a team that implements each of the actions your work has no value.